Market Research in Nigeria – Fast Facts

• Population: 146 mil [8]* (1)**
• GDP: $296 billion [38] (3)
• GDP – Real Growth Rate: 6.4%
• Inflation: 5.5%
• Internet Users: 10 mil [28] (1)
• Telephones / Mobile-Cellular: 40.3 mil [23] (2)
• Illiteracy: 26.9%
• Education Expenditure: 1% of GDP [178] (41)
• Unemployment Rate: 4.9% [65] (1)
• Languages: English (official), Hausa, Yoruba, Igbo (Ibo), Fulani
• Religion: Christianity and Islam

*[World ranking]
**(Africa ranking)